About
Born in Rio de Janeiro, and married, I have been working professionally since 2003, serving companies throughout Brazil and in several countries, developing Visual Identity projects that positively contribute to growth, visibility, and profitability. Therefore, I believe that one of my strengths is to have a vision and an entrepreneurial spirit, acting in all projects with great dedication, as if each company were mine.
Brands I like
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Logo Creation, Logo Creation and Visual Identity, Logo Creation, and Exclusive Visual Identity for companies and professionals. Design making Logo. Professional logo creation. Logo Creation Professional Logo Development. Rodnei Cruz is a logo creation designer who works with quality and customer satisfaction. Logo creation design logo graphic design logo designer. logo design price logo creation. brand and logo creation creating logos, logo, logo, logo, logo creation, logo creation, logo creation, logo development, logo development, logo development, logo construction, logo construction, logo construction, creation of visual identity, creation of graphic art, development of visual identity, construction of visual identity, development of graphic art, construction of graphic art.
It all starts here, by researching your business's target audience. It is very important, because depending on the result, many ideas may already be discarded right at the beginning. Each target audience has a different concept. If your target audience is younger, your project has to achieve this idea. If you are more corporate, for example, businessmen of large companies, logo creation should contain more serious features.
This is a process that feeds the mind, brings innovative ideas, and boosts the creative process in an incredibly fantastic way. This is a process that I actually invest a lot of time in, because the more references, the more ideas.
I look for inspiration in different areas of activity of the company, and I also look for references from great designers from all over the world. This step really transforms the level of the work as a whole. Understand that looking for references is not about making copies.
Understand that when you do a large study on different references, there are great chances that you will build a solid concept, with its own DNA. That's why I'm always looking for references to define more unique concepts. There are projects in which I manage to adopt several concepts, however, a logo must have at least one, that is strong, and has a differential among competing brands.
I really like simple strokes with symmetry and minimalism, however, I don't mind if the client wants a project different from my style. I have no problem working on projects that already have established ideas. Rest assured that I will not present a half-assed, low-quality project.
Once I define the concept, and traits, a more complicated and time-consuming research process begins. Well, I believe you don't want your logo to look like something that already exists, right?
So I'm really careful that that doesn't happen. When presenting all the work, I do a lot of research, lasting hours and sometimes up to two days, to make sure that I have created a unique project.
It's true that I would never be able to search the entire web, but I go as deep as possible in my searches. Authenticity is everything!
In this step, I always send a presentation, with images in realistic applications, facade applications, business cards, or any other application, so that you can have a great idea of how your logo will behave.
It's very simple! I work professionally since 2003, and based on all my experience, I believe that, with access to all the information referring to your niche, business/company concept, competitors, and many other data, provided by you, I will do a deep and serious study, arriving at an effective solution that exceeds your expectations. The intention is that you have a really professional and unique project. I like to solve problems, not confuse and complicate things.
I will send the final and editable files, ready to use, in all versions used by the market, both for printing and online: Vector (Ai and EPS), PDF, JPG, and PNG. It's all you need.
I don't work with files in CDR CorelDraw, I don't work with files with Microsoft Office Pack extensions. I also don't work with video files, and I don't work with Canva files.
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songs I like
A designer specializing in logo creation and visual identity with a minimalist approach, which has the potential to win the hearts of its customers, with a focus on increasing its revenue.
